This week I had the opportunity to post my conversation with Greg Bernarda, co-author of Value Proposition Design, where I would go so far as to say there is a copy of on every successful company’s desk.
Greg now works with individuals, teams and organizations on strategy, creativity and innovation. His call is to work collaboratively to design a future that employees, customers, and communities can all recognize as their own. He has a very human approach to work, to business and to relationships. I loved what he had to say about the future of work, collective collaboration and being centred or grounded which is so important to him to be successful.
Before setting up his own practice, Greg worked at the World Economic Forum from 2000 to 2008, engaging members into initiatives to address global and industry issues. He is a leading thought leader in design thinking theory, it was a pleasure to have him on and talk through his recent trip to Australia, his current ventures and the what he feels the future holds for us in the space we call work.